Privacy Policy live777 – Your Personal Data Protection

1 General Information About This Privacy Policy

This Privacy Policy applies to all users who access or use the live777 platform, whether through our official website or the live777 mobile app for Android and iOS. This policy covers all services we offer, including slot games, Live Casino, Bingo, sports betting, deposits, and withdrawals.

As a platform operating in the Malaysian market, live777 complies with the Personal Data Protection Act 2010 (PDPA) and all related provisions governing the collection and processing of users' personal data in Malaysia. We also incorporate international data protection best practices across all our operations.

Any enquiries regarding this Privacy Policy may be directed to the live777 support team via live chat or our official email. We are committed to responding to every enquiry within a reasonable timeframe.

2 Types of Personal Data Collected

Live777 collects various types of personal data depending on how you interact with our platform. Below is a clear overview of the data we collect:

Registration and Identity Data

• Full name as shown on official identification documents
• Date of birth for age eligibility verification
• Active mobile phone number
• A valid and active email address
• Password (stored in an unreadable hashed format)
• Identity documents for the KYC process (identification card, passport)

Financial and Transaction Data

• Payment method information (bank account number, e-wallet number)
• Deposit and withdrawal transaction records
• Betting and gaming activity history
• Account balance and fund movements

Technical and Usage Data

• IP address and device information used
• Web browser type and version or operating system
• Access log data including login timestamps and dates
• In-platform activity records (pages visited, games played)
• Cookie data and similar tracking technologies

3 How Personal Data Is Used

Live777 uses the collected personal data for the following legitimate and stated purposes:

• Account management: Creating, verifying, and maintaining your user account on the live777 platform.
• Identity verification (KYC): Verifying that you meet the age eligibility requirements and preventing identity fraud.
• Payment processing: Managing deposit and withdrawal transactions securely and efficiently.
• Platform security: Detecting and preventing fraudulent activity, money laundering, and other security threats.
• Customer Support: Providing effective assistance when you contact the live777 support team.
• Platform improvement: Analyzing how users interact with the platform to improve the overall experience.
• Official communications: Sending important notifications related to your account, transactions, and policy updates.
• Legal compliance: Fulfilling legal and regulatory obligations applicable to the live777 platform.

4 Legal Basis for Data Processing

Live777 processes your personal data on the following valid legal bases:

• Contract performance: Processing required to provide the live777 services you requested upon registration.
• Legal obligation: Processing required to comply with applicable laws and regulations, including anti-money laundering (AML) requirements.
• Legitimate interest: Processing required for the legitimate interests of live777, such as fraud detection and platform security, provided it does not override your fundamental rights.
• Consent: For certain activities such as direct marketing, we will obtain your consent beforehand.

5 Data Sharing with Third Parties

Live777 does not sell or disclose your personal data to third parties without your consent, except in the following lawful circumstances:

• Service providers: Companies that help us operate the platform — including technology infrastructure providers, payment processors, and KYC verification services — are all bound by strict confidentiality agreements.
• Legal compliance: When required by law or by direction of a competent authority such as law enforcement agencies or courts.
• Fraud prevention: Sharing necessary data with anti-fraud agencies or security partners to protect the integrity of the platform and other users.
• Business changes: In the event of a merger, acquisition, or asset sale, data may be transferred to the new entity with appropriate notice given to users.

6 Data Security Measures

Live777 implements a comprehensive range of technical and organizational security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction:

• 256-bit SSL/TLS encryption for all communications between users and the live777 platform
• Passwords stored using strong hashing algorithms — original passwords are never stored in plain text
• Two-factor authentication (2FA) is available and encouraged for all users
• Continuous monitoring of suspicious activity using automated threat detection systems
• Role-based access control (RBAC) that restricts internal data access to authorized personnel only
• Regular security audits and penetration testing by independent third parties
• A clear incident response protocol to address any data breaches promptly

7 Cookies and Tracking Technology

Live777 uses cookies and similar tracking technologies to enhance user experience and understand how our platform is used. The following are the types of cookies we use:

• Essential cookies: Required for core platform functions such as login verification and session security. Cannot be disabled.
• Performance cookies: Collecting information on how users use the platform to help us improve performance and user experience.
• Preference cookies: Saving your preferences and settings so you don't have to reconfigure them each time you use the platform.
• Analytical cookies: Used to understand aggregated usage patterns for platform improvement purposes.

You can control and manage cookies through your web browser settings. However, disabling essential cookies may affect certain functions of the live777 platform.

8 User Rights Regarding Personal Data

As a live777 user, you have the following rights regarding your personal data:

9 International Data Transfer

In the course of its operations, live777 may transfer your personal data to servers or service providers located outside Malaysia. When such transfers occur, we ensure adequate protection is provided through:

• Data transfer agreements compliant with recognized international standards
• Ensuring data recipients maintain an equivalent or higher standard of data protection
• Using recognized standard contractual clauses to protect your data
• Conducting data protection impact assessments prior to significant data transfers

Your personal data will not be transferred to countries without adequate data protection laws without appropriate additional safeguards in place.

10 Contact Us Regarding Privacy

If you have any questions, concerns, or complaints about how live777 handles your personal data, or if you wish to exercise any of the user rights described in this Privacy Policy, please contact us through the following channels:

We are committed to addressing every privacy-related inquiry seriously and thoroughly. If you are not satisfied with our response, you have the right to lodge a complaint with the Personal Data Protection Commissioner of Malaysia.